An Insight Over Some SEO Strategies For A Better Online Business

Posted on July 20, 2016

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The main use of SEO strategies is to primarily make sure if the website are properly indexed by the search engines or not and further to make a definite appearance of the website in first few displays on the search pages. Promoting business online requires some strong strategies as suggested by the SEO experts and some remain a big no. We discuss few of the popular strategies here with their goods and bad:

• The White-Hat Technique- It is widely recommended by our most liked Google. This method is capable of generating quick results in the shortest span. This technique makes use of some methods like authentic back linking, keyword-optimized headers or footers and using keywords in a limited percentage through the body of web-content. With a minimal keyword density of 1-2% published in the articles, websites are well-recognized and linked. This technique makes sure that the search engine thus effectively locates such keywords in the said write-ups written in accordance to the web-page. White-hat technique adheres to the guidelines of search engines’ terms of service. The results are quality oriented and long-term. The main focus here is on creating relevant readership, audience engagement and organic ranking.

• The Black-Hat Technique- this technique in general involves use of some disapproved practices that tends to increase the ranking of a web-page by going against the guidelines of search engines’ terms of service. It involves methods like keyword stuffing, page swapping, doorway pages, hidden text, cloaking, sneaky redirects, article spinning and many others. These techniques my give some instant results but are likely to suffer rejections by the search engines in the later run. A website can get banned from such deeds as well. Therefore, it is better to beware of this. If you aim building a long-lasting biz, black hat is a strict no.

• The Grey-Hat Technique- this is an ill-defined technique and is strongly disagreeable. Here it is simply the black masquerade the white. The best example to explain it is click bait, where you click on someone’s eye-catchy post or an image which in return encourages you to jump upon some content to read. Google has got too smarter; it knows the difference between purity and bad shades. Therefore, avoid getting penalized for wrong dos.

The bets are that companies have realized the worth of practicing good means of SEO and they believe in promoting businesses with healthier strategies now. It may take some time but good techniques result for good. Always remember that SEO is meant to help and promote the business but not ruin its essence. Be ethical in choosing the right strategist.

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